Pet training continues to rise as one of the fastest growing
solopreneur businesses in the United States. Very talented trainers are making
the leap to business owner. Here are a
few top tips to make your business hyper successful in 2020:
1.
Train your inner business owner.
a.
Being an excellent pet trainer is essential to
building business and referrals, but it is only one side of the story. A business owner must be versed in marketing,
finance, management, sales and strategic planning. If you are new to this, hiring a business
coach can be one good option for achievement.
There are also hundreds of online training programs and resources to
assist.
2.
Build a referral network.
a.
Often, pet owners seek training advice from
veterinarians. Make sure you are plugged
into several veterinarian groups and offer them incentives for referring new
clients to you.
b.
Kennel Clubs are also a great resource for
networking. Look for local pet
enthusiast groups on Facebook and engage with your advice.
3.
Build your brand as an expert through modern
marketing.
a.
Whether it’s a blog, a YouTube Channel, IGTV or
other digital media resources, publish consistent content that gives tips to
your audience. Allow the potential
client to get to know you online and freely give good advice without
over-selling yourself. Familiarity will
breed trust and you will be training people to give you their pet training
business.
b.
Have always branded swag on tap. Training
resources with your logo accelerates word of mouth marketing. We have hundreds of training accessories that
your logo can be added to; make sure everyone knows your name! https://www.doggonegoodclickercompany.com/Shop-ALL-Your-Logo-Products_c_100.html
4.
Set yourself apart from the pack.
a.
Do you have success in a particular kind of pet,
a method you’ve devised, a way you bundle your services? Dig into what makes you different and explain
that in all of the ways someone might engage with you.
5.
Don’t be afraid of losing a sale.
a.
Building a successful business means maintaining
the highest integrity of your brand. If
you know a client’s pet will need 12 sessions for the desired result, don’t
settle for 3 just to appease the sale.
Holding tight to your integrity means that the results and reviews are
always consistent with the brand you are building, and ultimately a more
profitable company.
6.
Find a mentor.
a.
Talk to other successful trainers, get
advice. There are a plethora of dog
trainers support groups, for instance on Facebook. Join and learn from others. https://www.facebook.com/search/groups/?q=dog%20trainers&epa=SERP_TAB
Helpful resources:
The Modern Dog Trainer, conferences and events for trainers
in 2020: https://www.themoderndogtrainer.net/conferences-and-events-2020/
Entrepreneur, Building a Business Plan:
https://www.entrepreneur.com/article/281416
Lynda, Small Business Marketing Training:
https://www.lynda.com/Small-Business-Marketing-training-tutorials/2383-0.html